TruCrunch
Cooking in our kitchen

Snacks that don’t play boring.

While we cook up our healthy snacks in the kitchen, play Crunch Match and win a real TruCrunch hamper.

Play Today's Crunch Practice mode Shop
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Crunch Contest is Live

Win a real
Hamper!

Top 5 players get a TruCrunch Hamper worth ₹999. India only. One entry per email. Best score counts.

Play Now Leaderboard
Contest closes on
Launch Day.

The moment the first pack ships, we crown the top 5 crunchers and mail the hampers.

Keep playing to stay on top
Ingredient first

We put the
ingredients first.

See what’s inside

Tap any seed to see why it made the cut.

Pick your mood

What are you
crunching today?

Four flavor worlds. Zero boring bites. Slide, tap and pick your crunch.

I want

SPICY

Peri Peri · Chilli Tomato

01
I want

CHEESY

Cheese & Herbs

02
I want

SWEET

Mocha Cookie · Choco Bar

03
I want

PROTEIN

Propufz · Millet Rings

04
Play Time

Snacks are
coming soon.

The packs are designed, the crunch is being perfected. Meanwhile, play Crunch Match — swap millets, chain cascades, top the leaderboard!

Play the GameSee the lineup
Jowar Chips — Chilli Tomato
Chilli Tomato · Coming soon
Quinoa Chips — Peri Peri
Peri Peri · Coming soon
Protein Pufz Millet Rings — Tangy Tomato
Tangy Tomato · Coming soon
Protein Pufz Millet Rings — Herb & Cheese
Herb & Cheese · Coming soon
Build your bowl

Can you build
a better snack?

Tap ingredients into the bowl to create your perfect crunch!

Tap ingredients →

Add 6 to unlock the perfect crunch!

0/6 added
Nope

What you won’t find here.

  • Boring flavours
  • Ingredient lists nobody understands
  • Pretending snacks aren’t snacks
  • Sneaky sugar bombs
Yes

What you will.

  • Real ingredients
  • Big flavours
  • Serious crunch
  • No unnecessary preservatives
Vibe check

How crunchy
are you?

Snack Attack

You know what you want. Time to crunch.

Just BrowsingSnack AttackFull Crunch Mode
Play the Game
Real crunchers, real words

What people
are saying.

“Finally a snack that doesn’t pretend to be healthy. Real crunch, real millet, and the peri peri hits!”

Nikhil A.
Mumbai

“I demolished a pack in one sitting. The cheesy one is dangerous — in a good way.”

Pooja D.
Bengaluru

“Love that ragi is the first ingredient. Kids ate it without knowing it’s healthy. Big win.”

Rahul V.
Delhi
Good to know

Questions?

We put real Indian grains — ragi, jowar, quinoa, moong — as the FIRST ingredient. No filler flour, no mystery additives, and never any unnecessary preservatives. Just big, honest crunch.
Let’s crunch together

Partner
with us.

Retailer, cafe, gym, or corporate pantry? Tell us a bit about your business and we’ll be in touch with wholesale pricing and demo samples.

  • • Wholesale pricing with attractive margins
  • • In-store activation kits & sampling
  • • Dedicated account manager
  • • First access to new drops
Contact us

Got a
query?

Complaints, questions or feedback — drop us a line and our team will reach out.

Registered Office
Better Grain Foods Private Limited
Tukum Ward, Desaiganj (Wadsa) 441207, Maharashtra, India
Email
care@trucrunch.in
Submit a Query / Complaint

Ready to
crunch different?

Top 5 players win a real TruCrunch hamper.

Snacks in the kitchen. Fun on the screen.

Play the Game